The PyeongChang Winter Olympics has been a fantastic success story for our British athletes, with a best ever five medals achieved and stellar performances from our Skeleton winners: Lizzie Yarnold, Laura Deas and Dom Parsons.
Here at Ignite, we sponsor the Skeleton talent squad, and are immensely proud of what the whole team has achieved and will hopefully go on to achieve in the future.
The reason why we are so attracted to this particular sport is the fact that they have succeeded so well against all the odds. Despite having no ice track in Britain, our British Skeleton team have medalled in every Winter Olympics they have competed in, beating our icier neighbouring countries.
Much of our work in the public sector is focused on helping organisations and people respond positively and confidently to challenges that often seem impossible. But just like with British Skeleton, it is in such circumstances that our clients have demonstrated their incredible levels of tenacity, commitment and imagination.